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	<title>Music Marketing &#187; Marketing</title>
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	<link>http://musicmarketingbook.com</link>
	<description>Blog and Book Site for Music Marketing Author and Course Instructor Mike King</description>
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		<title>New Online Course: Online Music Marketing with Topspin</title>
		<link>http://musicmarketingbook.com/2009/11/new-online-course-online-music-marketing-with-topspin/</link>
		<comments>http://musicmarketingbook.com/2009/11/new-online-course-online-music-marketing-with-topspin/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 15:35:28 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Berkleemusic]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/?p=159</guid>
		<description><![CDATA[
I am a fan of artists and managers A) starting off by doing what they can themselves to help market and sell their own music, and B) seeking out partnerships with companies that can help them to do more than they are able to do themselves, for a fair price, and C) building up, communicating, [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/11/new-online-course-online-music-marketing-with-topspin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons from Thomas Friedman for Musicians</title>
		<link>http://musicmarketingbook.com/2009/10/lessons-from-thomas-friedman-for-musicians/</link>
		<comments>http://musicmarketingbook.com/2009/10/lessons-from-thomas-friedman-for-musicians/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 19:18:10 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[music business]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[Thomas Friedman]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/?p=140</guid>
		<description><![CDATA[Tom Friedman, author and foreign-affairs columnist for the New York Times, doesnâ€™t write much about music.  But his piece â€œThe New Untouchablesâ€  is a column well worth reading for those looking for a way forward in the music business.   It may sound obvious, but the truth is that many of the [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/10/lessons-from-thomas-friedman-for-musicians/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Low Overhead + High Margin: An Interview with Jonathan Coulton</title>
		<link>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/</link>
		<comments>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:40:05 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[CD Baby]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Jonathan Coulton]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/28/low-overhead-high-margin-an-interview-with-jonathan-coulton/</guid>
		<description><![CDATA[
Itâ€™s likely that youâ€™ve heard of Jonathan Coulton.  Profiled by NPR and the New York Times, Coulton has been a full time independent musician since he quit his computer programming gig in 2005. After initiating an ambitious project of releasing a new song a week, Coulton started to gain momentum, making what he described [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
<enclosure url="http://www.scottkirsner.com/fff/Jcoulton.mp3" length="9598280" type="audio/mpeg" />
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		<item>
		<title>Direct to Fan: Creating an Effective Offer Page and Fan Acquisition Techniques</title>
		<link>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</link>
		<comments>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:57:23 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Fanfarlo]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[trent reznor]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</guid>
		<description><![CDATA[
Anyone that has been following music business trends for the past few years is familiar with the high profile direct to fan campaigns (campaigns that focus on the monetization of an artistâ€™s fan base directly) that Nine Inch Nails, Radiohead, Imogen Heap, and others have been involved with recently. As Mike Masnick put it in [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Clay Shirky on Social Media</title>
		<link>http://musicmarketingbook.com/2009/08/clay-shirky-on-social-media/</link>
		<comments>http://musicmarketingbook.com/2009/08/clay-shirky-on-social-media/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 20:38:48 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/08/06/clay-shirky-on-social-media/</guid>
		<description><![CDATA[Clay Shirky is the former vice-president of the New York chapter of the Electronic Frontier Foundation, and an expert on the social and economic effects of Internet technologies.  This TED presentation on the Social Web is a much watch for anyone involved in media or marketing.
 â€œThe choice is not if this is the [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/08/clay-shirky-on-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How an Indie Musician can make $19,000 in 10 hours using Twitter</title>
		<link>http://musicmarketingbook.com/2009/06/how-an-indie-musician-can-make-19000-in-10-hours-using-twitter/</link>
		<comments>http://musicmarketingbook.com/2009/06/how-an-indie-musician-can-make-19000-in-10-hours-using-twitter/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 18:54:39 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music Retail]]></category>
		<category><![CDATA[Amanda Palmer]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Dresden Dolls]]></category>
		<category><![CDATA[DTF]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/06/23/how-an-indie-musician-can-make-19000-in-10-hours-using-twitter/</guid>
		<description><![CDATA[Great post from Amanda Palmer of the Dresdon Dolls on using online media to connecting directly with fans and make $$$. Love the creativity here&#8230;
=====
From: Amanda Palmer
Subject: twitter power, or &#8220;how an indie musician can make $19,000 in 10 hours using twitter&#8221;
this story has just been blowing people&#8217;s minds so i figures i should write [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/06/how-an-indie-musician-can-make-19000-in-10-hours-using-twitter/feed/</wfw:commentRss>
		<slash:comments>54</slash:comments>
		</item>
		<item>
		<title>Covering an Entire Album in a Day</title>
		<link>http://musicmarketingbook.com/2009/06/covering-an-entire-album-in-a-day/</link>
		<comments>http://musicmarketingbook.com/2009/06/covering-an-entire-album-in-a-day/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 14:55:39 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[Beck]]></category>
		<category><![CDATA[Cover Songs]]></category>
		<category><![CDATA[Velvet Underground]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/06/18/covering-an-entire-album-in-a-day/</guid>
		<description><![CDATA[Love this idea! Quick recordings with an immediate payout for fans over the course of one week. I&#8217;d subscribe to this effort for my favorite artists&#8230;
Via Pitchfork:
&#8220;When most of us have extra spare time on our hands, we end up zoning out in front of &#8220;Daisy of Love&#8221; reruns or rereading Watchmen for the billionth [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/06/covering-an-entire-album-in-a-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct to Fan Model Working for Metric</title>
		<link>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/</link>
		<comments>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:42:13 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music Retail]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Metric]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[non-traditional music marketing]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Topspin]]></category>
		<category><![CDATA[variable pricing]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/04/16/direct-to-fan-model-working-for-metric/</guid>
		<description><![CDATA[&#8220;Talking gross numbers that come directly to the band, we have made more money already than we have on the last record in four years,&#8221; said Mathieu Drouin, the band&#8217;s co-manager.
Great piece in the L.A. Times today on Metric.  The band is forgoing a traditional record deal and focusing on alternative income sources and [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What Musicians Can Learn From iPhone App Developers</title>
		<link>http://musicmarketingbook.com/2009/04/what-musicians-can-learn-from-iphone-app-developers/</link>
		<comments>http://musicmarketingbook.com/2009/04/what-musicians-can-learn-from-iphone-app-developers/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 15:43:58 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music Retail]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Andrew Dubber]]></category>
		<category><![CDATA[Direct to fan sales]]></category>
		<category><![CDATA[iPhone app sales]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/04/06/what-musicians-can-learn-from-iphone-app-developers/</guid>
		<description><![CDATA[Itâ€™s not all that surprising to read that some folks are making a killing from building apps for the iPhone.  As of January â€™09, over 500 million apps have been downloaded, and seeing that Apple takes a 30% cut on all apps (same as their fee for sales of music on iTunes), developers are [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/04/what-musicians-can-learn-from-iphone-app-developers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Artwork, Branding, and Community Building</title>
		<link>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/</link>
		<comments>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 15:06:42 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hampton 09]]></category>
		<category><![CDATA[Junta]]></category>
		<category><![CDATA[Phish]]></category>
		<category><![CDATA[Pollock Phish]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/04/02/artwork-branding-and-community-building/</guid>
		<description><![CDATA[Thereâ€™s no debating that the Phish organization were marketing geniuses when it came to building and nurturing their community and creating a brand that hundreds of thousand of kids identified with. How many bands do you know that can put together a festival in upstate Maine that can draw enough people to be the largest [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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