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	<title>Music Marketing &#187; direct to fan</title>
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	<link>http://musicmarketingbook.com</link>
	<description>Blog and Book Site for Music Marketing Author and Course Instructor Mike King</description>
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		<title>New Online Course: Online Music Marketing with Topspin</title>
		<link>http://musicmarketingbook.com/2009/11/new-online-course-online-music-marketing-with-topspin/</link>
		<comments>http://musicmarketingbook.com/2009/11/new-online-course-online-music-marketing-with-topspin/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 15:35:28 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Berkleemusic]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/?p=159</guid>
		<description><![CDATA[
I am a fan of artists and managers A) starting off by doing what they can themselves to help market and sell their own music, and B) seeking out partnerships with companies that can help them to do more than they are able to do themselves, for a fair price, and C) building up, communicating, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Lessons from Thomas Friedman for Musicians</title>
		<link>http://musicmarketingbook.com/2009/10/lessons-from-thomas-friedman-for-musicians/</link>
		<comments>http://musicmarketingbook.com/2009/10/lessons-from-thomas-friedman-for-musicians/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 19:18:10 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[music business]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[Thomas Friedman]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/?p=140</guid>
		<description><![CDATA[Tom Friedman, author and foreign-affairs columnist for the New York Times, doesnâ€™t write much about music.  But his piece â€œThe New Untouchablesâ€  is a column well worth reading for those looking for a way forward in the music business.   It may sound obvious, but the truth is that many of the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Low Overhead + High Margin: An Interview with Jonathan Coulton</title>
		<link>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/</link>
		<comments>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:40:05 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[CD Baby]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Jonathan Coulton]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/28/low-overhead-high-margin-an-interview-with-jonathan-coulton/</guid>
		<description><![CDATA[
Itâ€™s likely that youâ€™ve heard of Jonathan Coulton.  Profiled by NPR and the New York Times, Coulton has been a full time independent musician since he quit his computer programming gig in 2005. After initiating an ambitious project of releasing a new song a week, Coulton started to gain momentum, making what he described [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Direct to Fan: Creating an Effective Offer Page and Fan Acquisition Techniques</title>
		<link>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</link>
		<comments>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:57:23 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Fanfarlo]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[trent reznor]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</guid>
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Anyone that has been following music business trends for the past few years is familiar with the high profile direct to fan campaigns (campaigns that focus on the monetization of an artistâ€™s fan base directly) that Nine Inch Nails, Radiohead, Imogen Heap, and others have been involved with recently. As Mike Masnick put it in [...]]]></description>
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		<slash:comments>7</slash:comments>
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