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	<title>Music Marketing &#187; Digital Music</title>
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	<link>http://musicmarketingbook.com</link>
	<description>Blog and Book Site for Music Marketing Author and Course Instructor Mike King</description>
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			<item>
		<title>Interview with Don Passman</title>
		<link>http://musicmarketingbook.com/2009/11/interview-with-don-passman/</link>
		<comments>http://musicmarketingbook.com/2009/11/interview-with-don-passman/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 02:39:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Record Labels]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[360 deals]]></category>
		<category><![CDATA[All you need to know about the music business]]></category>
		<category><![CDATA[Donald Passman]]></category>
		<category><![CDATA[P&D]]></category>

		<guid isPermaLink="false">http://musicmarketingbook.com/?p=258</guid>
		<description><![CDATA[
Don Passman is an entertainment lawyer who has represented some musical titans, including R.E.M.,Tom Waits, Tina Turner, Quincy Jones, Green Day, Bonnie Raitt and many more. Heâ€™s also an author who has written one of the most thorough and practical guides to understanding the music industry. All You Need To Know About The Music Business [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/11/interview-with-don-passman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Low Overhead + High Margin: An Interview with Jonathan Coulton</title>
		<link>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/</link>
		<comments>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 16:40:05 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[CD Baby]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Jonathan Coulton]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/28/low-overhead-high-margin-an-interview-with-jonathan-coulton/</guid>
		<description><![CDATA[
Itâ€™s likely that youâ€™ve heard of Jonathan Coulton.  Profiled by NPR and the New York Times, Coulton has been a full time independent musician since he quit his computer programming gig in 2005. After initiating an ambitious project of releasing a new song a week, Coulton started to gain momentum, making what he described [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/09/low-overhead-high-margin-an-interview-with-jonathan-coulton/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>Connecting with Fans and Giving them a Reason to Buy</title>
		<link>http://musicmarketingbook.com/2009/06/connecting-with-fans-and-giving-them-a-reason-to-buy/</link>
		<comments>http://musicmarketingbook.com/2009/06/connecting-with-fans-and-giving-them-a-reason-to-buy/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:11:12 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[marketing your music with topspin]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[Topspin]]></category>
		<category><![CDATA[trent reznor]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/06/12/connecting-with-fans-and-giving-them-a-reason-to-buy/</guid>
		<description><![CDATA[I recommend you watch this outstanding presentation from Techdirt&#8217;s Michael Masnick on Trent Reznor&#8217;s online marketing techniques.
Key points: engage your fans directly, provide variable products and pricing (including a hi-end deluxe package), use free music as a way to collect fan email addresses, and create an ongoing connection with your fans both online and offline.
Also [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/06/connecting-with-fans-and-giving-them-a-reason-to-buy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Direct to Fan Model Working for Metric</title>
		<link>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/</link>
		<comments>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:42:13 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music Retail]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Metric]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[non-traditional music marketing]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Topspin]]></category>
		<category><![CDATA[variable pricing]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/04/16/direct-to-fan-model-working-for-metric/</guid>
		<description><![CDATA[&#8220;Talking gross numbers that come directly to the band, we have made more money already than we have on the last record in four years,&#8221; said Mathieu Drouin, the band&#8217;s co-manager.
Great piece in the L.A. Times today on Metric.  The band is forgoing a traditional record deal and focusing on alternative income sources and [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/04/direct-to-fan-model-working-for-metric/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Apple and the Replacement Cycle</title>
		<link>http://musicmarketingbook.com/2009/01/apple-and-the-replacement-cycle/</link>
		<comments>http://musicmarketingbook.com/2009/01/apple-and-the-replacement-cycle/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 02:04:52 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Music Retail]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[itunes upgrade]]></category>
		<category><![CDATA[slot music]]></category>
		<category><![CDATA[variable pricing]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/01/25/apple-and-the-replacement-cycle/</guid>
		<description><![CDATA[I think one of the under reported consequences of Appleâ€™s decision earlier this month to drop DRM from their files and to offer variable pricing is that the labels, via Apple, have extended something that has essentially been missing from the record industry for several years â€“ the replacement cycle.
The music replacement cycle, where music [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/01/apple-and-the-replacement-cycle/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>iTunes Drops DRM â€“ So What Does it Mean?</title>
		<link>http://musicmarketingbook.com/2009/01/itunes-drops-drm-%e2%80%93-so-what-does-it-mean/</link>
		<comments>http://musicmarketingbook.com/2009/01/itunes-drops-drm-%e2%80%93-so-what-does-it-mean/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 22:05:30 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[DRM]]></category>
		<category><![CDATA[EFF]]></category>
		<category><![CDATA[IFPI]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/01/08/itunes-drops-drm-%e2%80%93-so-what-does-it-mean/</guid>
		<description><![CDATA[It just got a whole lot harder for online music retailers to compete with iTunes.  Although I stop purchasing music from iTunes years ago to buy only DRM-free music (I settled on a monthly subscription with eMusic â€“ which will still be my jam for more obscure left-of-the-dial music for the time being), the [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/01/itunes-drops-drm-%e2%80%93-so-what-does-it-mean/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Diversifying your Revenue Streams and Niche Marketing</title>
		<link>http://musicmarketingbook.com/2008/11/diversification-and-niche-marketing/</link>
		<comments>http://musicmarketingbook.com/2008/11/diversification-and-niche-marketing/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 22:57:58 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Atlantic-Records]]></category>
		<category><![CDATA[CD Baby]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[TuneCore]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/11/25/diversification-and-niche-marketing/</guid>
		<description><![CDATA[Some really interesting comments in the NYT article this afternoon on Atlantic Records statement that their digital sales are surpassing their CD sales.  What really struck me was how Atlantic is going about increasing their digital sales.  Good quote here:
â€œI think weâ€™ve figured it out,â€ said Julie Greenwald, president of Atlantic Records. â€œIt [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2008/11/diversification-and-niche-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online Marketing: Donâ€™t Forget About The Personal Connection</title>
		<link>http://musicmarketingbook.com/2008/11/online-marketing-don%e2%80%99t-forget-about-the-personal-connection/</link>
		<comments>http://musicmarketingbook.com/2008/11/online-marketing-don%e2%80%99t-forget-about-the-personal-connection/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 18:28:40 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Joe Pug]]></category>
		<category><![CDATA[Lefsetz]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[reverbnation]]></category>
		<category><![CDATA[Unphrey's McGee]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/11/22/online-marketing-don%e2%80%99t-forget-about-the-personal-connection/</guid>
		<description><![CDATA[It only takes a couple hours for a musician to get started with basic online marketing. Setting up an account with MySpace, Facebook, Twitter, uStream, Flickr, Reverbnation, OurStage, Fanbridge, and the dozens of other options is simple, and an excellent first step.  But I tend to think that some bands lose sight of the [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2008/11/online-marketing-don%e2%80%99t-forget-about-the-personal-connection/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top 20 Online Promotions for October</title>
		<link>http://musicmarketingbook.com/2008/11/top-20-online-promotions-for-october/</link>
		<comments>http://musicmarketingbook.com/2008/11/top-20-online-promotions-for-october/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 20:29:56 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Britney Spears]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[Online Distribution]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/11/08/top-20-online-promotions-for-october/</guid>
		<description><![CDATA[Music Ally has posted their thoughts on the best online promotions from October 2008.  I was familiar with many of these (the AC/DC video in Excel being my favorite), but thereâ€™s some other really creative ideas in here worth looking into.  Great iPhone app ideas from Snow Patrol, NIN and Pink, and a [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2008/11/top-20-online-promotions-for-october/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mercury Rev Using Free Music to Connect with Fans</title>
		<link>http://musicmarketingbook.com/2008/10/mercury-rev-using-free-music-to-connect-with-fans/</link>
		<comments>http://musicmarketingbook.com/2008/10/mercury-rev-using-free-music-to-connect-with-fans/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:19:52 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Free Music]]></category>
		<category><![CDATA[Mercury Rev]]></category>
		<category><![CDATA[Music Marketing]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2008/10/02/mercury-rev-using-free-music-to-connect-with-fans/</guid>
		<description><![CDATA[Of course giving away a free record is nothing new â€“ huge bands whoâ€™ve had major label support throughout their careers (Radiohead, Prince, Nine Inch Nails, etc) have the luxury of releasing free music to their massive fanbases with the understanding that doing so will fill the seats in the stadiums when they are on [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2008/10/mercury-rev-using-free-music-to-connect-with-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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