<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Music Marketing &#187; Branding</title>
	<atom:link href="http://musicmarketingbook.com/category/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://musicmarketingbook.com</link>
	<description>Blog and Book Site for Music Marketing Author and Course Instructor Mike King</description>
	<lastBuildDate>Fri, 20 Nov 2009 22:06:20 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Direct to Fan: Creating an Effective Offer Page and Fan Acquisition Techniques</title>
		<link>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</link>
		<comments>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:57:23 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct to fan]]></category>
		<category><![CDATA[Fanfarlo]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[NIN]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[trent reznor]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/</guid>
		<description><![CDATA[
Anyone that has been following music business trends for the past few years is familiar with the high profile direct to fan campaigns (campaigns that focus on the monetization of an artistâ€™s fan base directly) that Nine Inch Nails, Radiohead, Imogen Heap, and others have been involved with recently. As Mike Masnick put it in [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Artwork, Branding, and Community Building</title>
		<link>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/</link>
		<comments>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 15:06:42 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hampton 09]]></category>
		<category><![CDATA[Junta]]></category>
		<category><![CDATA[Phish]]></category>
		<category><![CDATA[Pollock Phish]]></category>

		<guid isPermaLink="false">http://mikeking.berkleemusicblogs.com/2009/04/02/artwork-branding-and-community-building/</guid>
		<description><![CDATA[Thereâ€™s no debating that the Phish organization were marketing geniuses when it came to building and nurturing their community and creating a brand that hundreds of thousand of kids identified with. How many bands do you know that can put together a festival in upstate Maine that can draw enough people to be the largest [...]]]></description>
		<wfw:commentRss>http://musicmarketingbook.com/2009/04/artwork-branding-and-community-building/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
	</channel>
</rss>

