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	<title>Music Marketing &#187; Advertising</title>
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	<link>http://musicmarketingbook.com</link>
	<description>Blog and Book Site for Music Marketing Author and Course Instructor Mike King</description>
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		<title>A Lot To Learn From Political Marketing</title>
		<link>http://musicmarketingbook.com/2008/10/a-lot-to-learn-from-political-marketing/</link>
		<comments>http://musicmarketingbook.com/2008/10/a-lot-to-learn-from-political-marketing/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 18:34:39 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[One of the best &#8220;viral&#8221; emails I have seen since Bob Dylan&#8217;s Greatest Hits email campaign.

]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Talk About Leveraging New Technologyâ€¦</title>
		<link>http://musicmarketingbook.com/2008/10/talk-about-leveraging-new-technology%e2%80%a6/</link>
		<comments>http://musicmarketingbook.com/2008/10/talk-about-leveraging-new-technology%e2%80%a6/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 21:16:14 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Video Games]]></category>

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		<description><![CDATA[Barack Obama has taken out ads with Electronic Arts to get visibility in their game â€œBurnout Paradise.â€
&#8220;Like most television, radio and print outlets, we accept advertising from credible political candidates,&#8221; EA spokeswoman Holly Rockwood told the tech blog GigaOm. &#8220;Like political spots on the television networks, these ads do not reflect the political policies of [...]]]></description>
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		<title>The Word of Mouth Manual Volume II</title>
		<link>http://musicmarketingbook.com/2008/07/the-word-of-mouth-manual-volume-ii/</link>
		<comments>http://musicmarketingbook.com/2008/07/the-word-of-mouth-manual-volume-ii/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 13:44:45 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BzzAgent]]></category>
		<category><![CDATA[Dave Balter]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[Word of Mouth]]></category>

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		<description><![CDATA[One needs only to take a walk down Boylston Street pass the new Apple store at 8AM to see how important word of mouth is to Apple and their new iPhone.  Apple is legendary for their marketing (customer service is another thing  &#8211; I waited close to an hour last week to get [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Note To Self: Do Not Start A Music Print Publication</title>
		<link>http://musicmarketingbook.com/2008/03/note-to-self-do-not-start-a-music-print-publication/</link>
		<comments>http://musicmarketingbook.com/2008/03/note-to-self-do-not-start-a-music-print-publication/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 15:56:43 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Online Music]]></category>
		<category><![CDATA[Banner ads]]></category>
		<category><![CDATA[Harp]]></category>
		<category><![CDATA[keyword buys]]></category>
		<category><![CDATA[Print advertising]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Triceratops]]></category>

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		<description><![CDATA[Following hot on the heels of No Depression&#8217;s announcement that they were closing up shop, Harp Magazine, another one of my favorites, announced this AM that they too were ceasing publication.
From my old contact there, Jake Flack:
=====
I am very sorry to tell you that, effective March 20, 2008, I will no longer be the Associate [...]]]></description>
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		<title>Itâ€™s So Hard To Say Goodbye to Yesterday</title>
		<link>http://musicmarketingbook.com/2008/02/it%e2%80%99s-so-hard-to-say-goodbye-to-yesterday/</link>
		<comments>http://musicmarketingbook.com/2008/02/it%e2%80%99s-so-hard-to-say-goodbye-to-yesterday/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 15:48:39 +0000</pubDate>
		<dc:creator>Mike King</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Future of Music]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Boyz II Men]]></category>
		<category><![CDATA[No Depression]]></category>
		<category><![CDATA[Wilco]]></category>

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		<description><![CDATA[Yes, I was humming the Boyz II Men song when I wrote that title.
I got an email yesterday announcing that one of my favorite magazines is ceasing publication.  Iâ€™ve been a fan of No Depression, an amazing pub mostly covering the alt-country world (the magazine was named after the debut record from Uncle Tupelo, [...]]]></description>
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