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Music Marketing Author and Course Instructor

Blog Post
iTunes drops price of DRM-free music

Posted on 10/17/2007

Surely as a response to Amazon's more competitive pricing structure for DRM-free music, iTunes has announced that they will drop the price of their iTunes Plus songs (256kbps, DRM-free) from $1.29 to $.99. iTunes Plus includes songs from EMI as well as a number of larger independent labels. Amazon's mp3 store, which launched on September 25th, offers DRM-free songs for between $.89 and $.99. The battle is likely to continue as it's clear that the majors, and in particular Universal, are not pleased with Apple's dominance of the online music world (70% of all digital music sales are currently through iTunes).

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