Quantcast

Music Marketing Author and Course Instructor

Blog Post
Radiohead Rocking The Online Marketing Campaign (And You Could Too!)

Posted on 11/10/2007

Radiohead Rocking The Online Marketing Campaign (And You Could Too!)

Following up on the DJ set that Thom Yorke did on Thursday evening, radiohead.tv hosted a second straight night of live performances, videos and cover songs in what is appearing to be some sort of Webcast series. Excellent stuff a homemade video for the new 15 Steps song using images from the Brad Pitt film Se7en (with Thom's head playing the role of Gweneth Paltrow), a great Smiths cover, and a red hot live version of Bodysnatchers, the second song from the "In Rainbows" record.

Radiohead is, of course, in a unique position as one of the biggest bands in the world, and they are going to be getting a ton of publicity no matter what they do. But what's interesting to me is how fun this all is, and the fact that any band can pull off essentially the same thing. The Se7en clip looks like it took someone about 25 minutes to make using iMovie!

Check out Thom's DJ set from Nov 8th here:

 

Bodysnatchers clip from last night’s Webcast is here:

 

Se7en/15 Steps video:

 

Smiths Headmaster Ritual live cover:

Blog Index

Interview with Don Passman
    posted 11/18/2009

Clay Shirky on Social Media
    posted 8/6/2009

Covering an Entire Album in a Day
    posted 6/18/2009

Goodbye Jay Bennett
    posted 5/26/2009

This Old Argument Again
    posted 5/22/2009

How to Get Your Music in TV and Film
    posted 3/24/2009

Mother of All Funk Chords
    posted 3/12/2009

Changes at Touch and Go
    posted 2/19/2009

Estelle Bennett – Ronettes
    posted 2/16/2009

Radiohead at the Grammy Awards
    posted 2/9/2009

Apple and the Replacement Cycle
    posted 1/25/2009

Lessig on Colbert
    posted 1/10/2009

Using uStream to Host a Webcast
    posted 11/19/2008

Top 20 Online Promotions for October
    posted 11/8/2008

Talk About Leveraging New Technology!
    posted 10/14/2008

How To Sell Music On Your Website
    posted 9/8/2008

The Word of Mouth Manual Volume II
    posted 7/21/2008

SXSW Interviews
    posted 4/19/2008

Record Store Day
    posted 4/17/2008

SXSW
    posted 3/16/2008

Why I am a fan of TuneCore
    posted 3/4/2008

How to get your music on iTunes
    posted 2/4/2008

The Trouble with the Future of Radio
    posted 12/3/2007

More losses at Big Box retail
    posted 11/25/2007

The (growing) Cost of Doing Business
    posted 10/30/2007

iTunes drops price of DRM-free music
    posted 10/17/2007

Instant Music
    posted 10/10/2007

Very Legit iTunes Rival
    posted 10/1/2007

Quote of the Year
    posted 9/21/2007

Prince and the Devolution?
    posted 9/14/2007

Does Street Date Still Matter?
    posted 9/13/2007