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Music Marketing Author and Course Instructor

Blog Post
Good Music By Real Artists Can Still Make A Major National Impression

Posted on 12/13/2007

Occasionally I hear folks complain about the fact that there is no good music out there any more (this myth was recently perpetuated by LA Reid in this, my quote of the year). But the fact is, many of the major national and regional outlets that in the past were the gatekeepers of new content (in particular radio, retail & TV) have ether been homogenized in such a way that they are ineffective at presenting new music to consumers, they are now irrelevant as tastemaking outlets, or both. There's a whole new world of music promotion that is rising up from the ashes of the old guard that is primarily user-generated: thousands of blogs (Brooklyn Vegan and Day Trotter are excellent outlets focused on indie music) and online radio stations (Pandora is leading the pack) are doing a fantastic job at discovering and promoting new music. There are more outlets then ever to hear/promote new music, they might just not be quite as obvious as they were 10 years ago.

All this being said, I do love seeing quality music from real developing artists playing real songs on national TV. I got turned onto Feist from the work she has done with Broken Social Scene, an amazing collective out of Toronto. She's got a new solo record out and a new song, (1,2,3,4) that was heavily promoted in the new iPod commercial. Check her out performing on the Today Show yesterday:

 

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