Music Marketing Author and Course Instructor

Blog Post
Another Small Win For Music Consumers

Posted on 1/2/2008

Ten months after Warner Music head Edgar Bronfman said that Apple's Steve Jobs suggestion that dropping DRM copy protection from digital music was “completely without logic or merit," Bronfman reversed direction last Thursday by licensing its catalog, DRM free, to the Amazon MP3 music store. Warner joins EMI and Universal in offering higher quality (256 kbps), DRM free mp3s through Amazon's online store, leaving Sony as the odd man out in the major label circle.

On the surface it would appear that the majors are simply responding to consumer demand and giving music fans what they want. But the fact is, the majors hate the digital monopoly that Steve Jobs has with iPod/iTunes. They understand that the only way to increase their margins on digital music and regain some of the control that Apple has taken from them is to reach the billions of iPods floating around. Their endgame is almost certainly to get customers in the habit of purchasing mp3 files from a place other than iTunes (which currently accounts for 70% of all digital music sold).

DRM (digital rights management) is technology that copyright holders place on a digital file to restrict its usage. It's a flawed, user-unfriendly tactic, and it will go away. But while it exists, I will continue to do my online music buying with DRM-free retailers emusic and Amazon.

Blog Index

Interview with Don Passman
    posted 11/18/2009

Clay Shirky on Social Media
    posted 8/6/2009

Covering an Entire Album in a Day
    posted 6/18/2009

Goodbye Jay Bennett
    posted 5/26/2009

This Old Argument Again
    posted 5/22/2009

How to Get Your Music in TV and Film
    posted 3/24/2009

Mother of All Funk Chords
    posted 3/12/2009

Changes at Touch and Go
    posted 2/19/2009

Estelle Bennett – Ronettes
    posted 2/16/2009

Radiohead at the Grammy Awards
    posted 2/9/2009

Apple and the Replacement Cycle
    posted 1/25/2009

Lessig on Colbert
    posted 1/10/2009

Using uStream to Host a Webcast
    posted 11/19/2008

Top 20 Online Promotions for October
    posted 11/8/2008

Talk About Leveraging New Technology!
    posted 10/14/2008

How To Sell Music On Your Website
    posted 9/8/2008

The Word of Mouth Manual Volume II
    posted 7/21/2008

SXSW Interviews
    posted 4/19/2008

Record Store Day
    posted 4/17/2008

    posted 3/16/2008

Why I am a fan of TuneCore
    posted 3/4/2008

How to get your music on iTunes
    posted 2/4/2008

The Trouble with the Future of Radio
    posted 12/3/2007

More losses at Big Box retail
    posted 11/25/2007

The (growing) Cost of Doing Business
    posted 10/30/2007

iTunes drops price of DRM-free music
    posted 10/17/2007

Instant Music
    posted 10/10/2007

Very Legit iTunes Rival
    posted 10/1/2007

Quote of the Year
    posted 9/21/2007

Prince and the Devolution?
    posted 9/14/2007

Does Street Date Still Matter?
    posted 9/13/2007