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Music Marketing Author and Course Instructor

Blog Post
Connecting with Fans and Giving them a Reason to Buy

Posted on 6/12/2009

I recommend you watch this outstanding presentation from Techdirt’s Michael Masnick on Trent Reznor’s online marketing techniques.

Key points: engage your fans directly, provide variable products and pricing (including a hi-end deluxe package), use free music as a way to collect fan email addresses, and create an ongoing connection with your fans both online and offline.

Also check out the great ways (via YouTube, Flickr, and fan remixes) that Trent is working to get his fans to interact directly with him via his Web site, and his innovative usage of BitTorrent technology.

Some good examples of bands that have NOT had major label support in the past using these same techniques as well.

Note: Trent and several of the other artists that are mentioned in this presentation are using Topspin’s software. Our online course, Marketing your Music with Topspin, is coming out this September.

Leadership Music Digital Summit 2009 - Entire Mike Masnick keynote presentation, 3/25/09 from Leadership Music Digital Summit on Vimeo.

 

Blog Index

Interview with Don Passman
    posted 11/18/2009

Clay Shirky on Social Media
    posted 8/6/2009

Covering an Entire Album in a Day
    posted 6/18/2009

Goodbye Jay Bennett
    posted 5/26/2009

This Old Argument Again
    posted 5/22/2009

How to Get Your Music in TV and Film
    posted 3/24/2009

Mother of All Funk Chords
    posted 3/12/2009

Changes at Touch and Go
    posted 2/19/2009

Estelle Bennett – Ronettes
    posted 2/16/2009

Radiohead at the Grammy Awards
    posted 2/9/2009

Apple and the Replacement Cycle
    posted 1/25/2009

Lessig on Colbert
    posted 1/10/2009

Using uStream to Host a Webcast
    posted 11/19/2008

Top 20 Online Promotions for October
    posted 11/8/2008

Talk About Leveraging New Technology!
    posted 10/14/2008

How To Sell Music On Your Website
    posted 9/8/2008

The Word of Mouth Manual Volume II
    posted 7/21/2008

SXSW Interviews
    posted 4/19/2008

Record Store Day
    posted 4/17/2008

SXSW
    posted 3/16/2008

Why I am a fan of TuneCore
    posted 3/4/2008

How to get your music on iTunes
    posted 2/4/2008

The Trouble with the Future of Radio
    posted 12/3/2007

More losses at Big Box retail
    posted 11/25/2007

The (growing) Cost of Doing Business
    posted 10/30/2007

iTunes drops price of DRM-free music
    posted 10/17/2007

Instant Music
    posted 10/10/2007

Very Legit iTunes Rival
    posted 10/1/2007

Quote of the Year
    posted 9/21/2007

Prince and the Devolution?
    posted 9/14/2007

Does Street Date Still Matter?
    posted 9/13/2007