Music Marketing Author and Course Instructor
Love this idea! Quick recordings with an immediate payout for fans over the course of one week. I’d subscribe to this effort for my favorite artists…
“When most of us have extra spare time on our hands, we end up zoning out in front of “Daisy of Love” reruns or rereading Watchmen for the billionth time. Beck, on the other hand, challenges himself to record cover versions of entire albums as quickly as possible. Different strokes, I guess.
Over the next month, Beck will be overhauling his website, and one of the features will be something called Record Club, in which Beck ropes in various musician friends to record an entire album in a day. For the purposes of scrappy immediacy, nobody will rehearse or arrange anything beforehand.
After that day of furious recording, Beck will slowly let the record out into the world via his website (as well as the websites of the other musicians involved), uploading a new song once a week. He’ll kick this party off with The Velvet Underground and Nico. That’s an ambitious start! Will Beck attempt the Nico vocal parts himself? We’ll find out!
Future Record Clubs will involve friends-of-Beck like Devendra Banhart, MGMT, Jamie Lidell, and producer Nigel Godrich. Here’s hoping they give 8Ball & MJG’s In Our Lifetime a shot.”