Music Marketing Author and Course Instructor
I'm a course author, instructor, and the Assistant Vice President for Marketing and Recruitment / Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, I was the Marketing/Product Manager at Rykodisc, where I oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. I was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years.
I have written and teach four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. My book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. I was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.
I have written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, The Huffington Post, Billboard, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. I've also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0. You can follow me on Twitter:@atomzooey