Comments on: Direct to Fan: Creating an Effective Offer Page and Fan Acquisition Techniques http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/ Blog and Book Site for Music Marketing Author and Course Instructor Mike King Fri, 04 Dec 2009 23:57:09 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: uberVU - social comments http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-177 uberVU - social comments Fri, 04 Dec 2009 21:18:26 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-177 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by MediaMusicUSA: direct-to-fan easy reader @atomzooey http://tinyurl.com/y8bjzfk... Social comments and analytics for this post…

This post was mentioned on Twitter by MediaMusicUSA: direct-to-fan easy reader @atomzooey http://tinyurl.com/y8bjzfk…

]]> By: G.Ramon http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-168 G.Ramon Wed, 23 Sep 2009 09:34:25 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-168 Mike, You could have added to your article the path followed by Philippe Saisse (he attended Berklee in the 80s). He and drummer Simon Phillips (Toto) and bassist Pino Palladino (John Mayer, The Who) have formed a new ensemble Phillips . Saisse . Palladino a.ka.a PSP. To introduce the band to their respective fans, Phillips, Saisse and Palladino are giving away free exclusive tracks through GetJuke, a new music platform. http://getjuke.com/psp And for these tracks, they have enrolled some famous composers : after "Bela (Bartok)'s Boogie", "Allegreto", their rendition of Beethoven 7th Symphony 2nd Movement sounds like a hit-song. Both tracks are available for free at http://getjuke.com/psp . Enjoy! PSP on Facebook : http://bit.ly/9f7Sf Mike,

You could have added to your article the path followed by Philippe Saisse (he attended Berklee in the 80s).

He and drummer Simon Phillips (Toto) and bassist Pino Palladino (John Mayer, The Who) have formed a new ensemble Phillips . Saisse . Palladino a.ka.a PSP.

To introduce the band to their respective fans, Phillips, Saisse and Palladino are giving away free exclusive tracks through GetJuke, a new music platform. http://getjuke.com/psp

And for these tracks, they have enrolled some famous composers : after “Bela (Bartok)’s Boogie”, “Allegreto”, their rendition of Beethoven 7th Symphony 2nd Movement sounds like a hit-song.

Both tracks are available for free at http://getjuke.com/psp . Enjoy!

PSP on Facebook : http://bit.ly/9f7Sf

]]> By: Justin Boland http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-167 Justin Boland Thu, 17 Sep 2009 04:25:14 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-167 This was a really awesome piece, Mike. You nailed it and I've finally got something good to pass on to artists explaining "Direct to Fan" in terms that really mean something for DIY operations. Thanks for taking the time to do it right. This was a really awesome piece, Mike. You nailed it and I’ve finally got something good to pass on to artists explaining “Direct to Fan” in terms that really mean something for DIY operations. Thanks for taking the time to do it right.

]]> By: Indra 'iNDRANi' Rudder http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-166 Indra 'iNDRANi' Rudder Mon, 14 Sep 2009 18:02:40 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-166 Thank so much for 'clearing the path' and providing much-needed direction. This is so helpful in terms of creating a cohesive and effective road map and marketing vision. Appreciate it, Indra Thank so much for ‘clearing the path’ and providing much-needed direction. This is so helpful in terms of creating a cohesive and effective road map and marketing vision.

Appreciate it,
Indra

]]> By: Indra 'iNDRANi' Rudder http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-165 Indra 'iNDRANi' Rudder Mon, 14 Sep 2009 17:58:26 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-165 Thank you so much - this is so helpful, in terms of creating a cohesive and effective marketing vision for my music Thank you so much – this is so helpful, in terms of creating a cohesive and effective marketing vision for my music

]]> By: Conte's Networking Communications http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-164 Conte's Networking Communications Mon, 14 Sep 2009 03:35:27 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-164 Nice post, I will give all that has been posted here the advice and direct them to Nimbit.com Best regards, Lynne Conte Nice post, I will give all that has been posted here the advice and direct them to Nimbit.com

Best regards,
Lynne Conte

]]> By: Philip Antoniades http://musicmarketingbook.com/2009/09/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/comment-page-1/#comment-163 Philip Antoniades Sat, 12 Sep 2009 17:10:34 +0000 http://mikeking.berkleemusicblogs.com/2009/09/11/direct-to-fan-creating-an-effective-offer-page-and-fan-acquisition-techniques/#comment-163 At Nimbit we recognize direct marketing as the future pathway for emerging artists. We are one of the "forward thinking, artist-serviced based companies" you elude to. Direct-to-Fan is not enough. Artist-to-Fan is a better description or more pointedly, Artist-to-Fan-Sales! 70,000 new impressions is fantastic! If any are turned into direct promotional downloads or sales, then the artist will now have a "true" new fan. One who supports them by buying something directly from them. Nimbit is a direct-to-fan platform for artists to coordinate direct sales across the web and social networks. We offer the artist so many options to back up the type of viral marketing plans you've touched on, with the ability to give away tracks, change pricing on the fly, sell ANYTHING, bundle tickets with downloads, integrate download card programs and promotional code links, at the same time tracking fan activity and capturing sales data. We've just introduced nimbitMyStore for Facebook so artists can sell directly to their fans within the social community that fosters natural viral growth. Coupling our direct sales platform with this type of viral marketing within Facebook can actually be profitable. Phil Antoniades President / Drummer Nimbit Inc. Berklee '87 At Nimbit we recognize direct marketing as the future pathway for emerging artists. We are one of the “forward thinking, artist-serviced based companies” you elude to. Direct-to-Fan is not enough. Artist-to-Fan is a better description or more pointedly, Artist-to-Fan-Sales! 70,000 new impressions is fantastic! If any are turned into direct promotional downloads or sales, then the artist will now have a “true” new fan. One who supports them by buying something directly from them.
Nimbit is a direct-to-fan platform for artists to coordinate direct sales across the web and social networks. We offer the artist so many options to back up the type of viral marketing plans you’ve touched on, with the ability to give away tracks, change pricing on the fly, sell ANYTHING, bundle tickets with downloads, integrate download card programs and promotional code links, at the same time tracking fan activity and capturing sales data.

We’ve just introduced nimbitMyStore for Facebook so artists can sell directly to their fans within the social community that fosters natural viral growth. Coupling our direct sales platform with this type of viral marketing within Facebook can actually be profitable.

Phil Antoniades
President / Drummer
Nimbit Inc.
Berklee ‘87

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