Music Marketing

I’m not sure if it is because I had a bumper sticker on my car in the 90s that read “I am funkier than you,” but 5 of my friends have sent me the video below. I would imagine it is unlikely that the fellow who created this mashup received permission from the copyright holders, but the “Mother of all Funk Chords” is a fantastic example of creating something entirely new and extraordinary from divergent original sources. From a marketing standpoint, this piece is great for the remixer, Kutiman, and because Kutiman lists the source material on his site, the original creators of the music could benefit as well.