New Book from Berklee Press: Music Marketing – Press, Promotion, Distribution, Retail
My book, Music Marketing: Press, Promotion, Distribution, and Retail came out in November, 2009. The book presents a step by step integrated approach to marketing which leverages the new music marketing opportunities available for musicians and managers and the best practices for traditional outlets that still matter. If you are looking to develop a targeted marketing plan for your band, I think the book will be a big help. Check out a free chapter below!
